When the Ocean launched a few months back, a series of TV spots came with it. While they were easy on the eyes and featured some good tunes, I’m not sure how many people walked away having any clue what an Ocean was.

A new campaign launched this morning, and it absolutely blow the doors off of spots that have aired in the past few months. No flying robots or catchy jingles here. Just “BAM! This is the Ocean. This is one of the things it’s good at” set to the tune of one of three humorous in-the-moment events. (Impressing the homies during some sort of Trivia game, Geotagging photos to prove they actually happened, and using Garmin to make sure creepy Russian taxi drivers don’t get lost.)

We first noticed that Helio was aiming away from the Wordless/Abstract commercials with the Fin spots, and we commended the direction they were going in then. Definitely stoked to see the Ocean gettin’ a similar treatment.

You can check out all three new TV spots here.