It’s finally official. After months and months of ongoing rumors, SKT/Helio and Virgin have finally come to a conclusion of what they are going to do. Virgin Mobile USA will be entering into the postpaid (contractual) market via Helio, and the Helio name will be turned in to Virgin Mobile. Read Virgin’s press release here, or Helio’s statement here.

I’d also like to clear up some common misconceptions really quick. Helio will not become prepaid. And the Ocean 2 is still on track for release.

Since there are a lot of numbers and tech talk in the press release, we think it’d be easier to just list it all out in a nice and easy to read list:

In addition to the press release, we are also told that Helio House (the corporate offices of Helio) will remain, albeit slightly slimmed down, but products, services, and other teams will still be there.

Jin Woo So, who is the President of Global Business at SKTelecom commented, “This transaction and our long-term, strategic investment in Virgin Mobile USA continue SKT’s strong momentum in the U.S. market, and will allow Helio and Virgin Mobile USA to realize significant synergies and strategic benefits. Virgin Mobile’s scale, strong brand power and expertise in prepaid with Helio’s leading technology, innovative services and experience in postpaid will together form a powerful new platform that will bring new value and flexibility to customers. We believe the strength of the business model will serve to enhance the value we built at Helio, and we look forward to a long-term partnership.”

Helio has also posted up their own statement, which covers just a few topics.

What does all this mean? Basically, our bill may now come from Virgin Mobile USA, and future handsets may have the Virgin Mobile logo, but I wouldn’t expect anything to go downhill from here. Since Virgin Mobile has so many customers, the discounts they will receive on handsets and airtime will be great. You can say goodbye to the little blue flame if you want, but I think the only thing we will be missing is that, the logo and the name Helio. It’s a sad day for everyone, especially those whose jobs were cut (my condolences, we’ve met a lot of awesome people at Helio!), but here’s to hoping that it’s just going to get better from here on out. If need be, we’ve made a difference before, we can do it again.

Last Thursday, we reported on a rumor that Helio/Virgin Mobile were discussing a possible merge.

SK Telecom’s claiming the rumors a bunch of nonsense. According to a spokesperson for the company, there had not been “any sort of talks” between Helio and Virgin, saying all rumors as such were “groundless” and that they remained “committed to Helio.” In the vaguest statement of the century, she also added that SK Telecom was actively seeking opportunities to expand in the US.

I’m still on the fence with this one, as I’m wary about anything that could potentially cause radical changes to the way Helio does their thing. On one hand, more users and a larger retail footprint is an awesome thing. On the other, I heart Helio.

SK Telecom has big ol’ pockets, with over 50% of Korean mobile customers being SKT subscribers. Their pockets are fat enough to keep Helio afloat as long as they need to to work things out. I’d be incredibly surprised if any of the opportunities they were seeking involved tossing the brand they’ve been working to build.

[Via mocoNews.net]